Tuesday, May 8, 2012
Traveling at the Speed of Hertz
I've seen these Hertz commercials a few times now and each time I've been impressed with the animation. There great looking, simple, to the point and well branded commercials. I wanted to know who made them and found a very informative article on Cartoon Brew. Apparently they were done by Blacklist and Studio AKA. Here's an excerpt from the article:
"Working with Blacklist to come up with some designs for the new campaign, Studio AKA looked to sought after Designer Christopher Gray to come up with what had to be a strikingly minimal yet still engaging look to carry across the campaign. Gray’s designs hit the spot with Hertz and AKA teamed him up with recent Oscar Nominated director Grant Orchard to collaborate on the campaign. In addition to the stand alone mnemonic which starts each spot, AKA were tasked with tweaking the existing Hertz mascot Horatio to fit the more angular stylings of the end campaign – and with the reassuring VO courtesy of Owen Wilson – the spots were kept deliberately sparse, with effort made to hold back on excessive details. The 2D character & set elements animation were created by hand in Flash with the 3D vehicles were built & composited in XSI and After Effects. The Series rolls out over the next few months and the result is a beautifully restrained campaign befitting of Studio AKA."